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A Social Cognitive Perspective on Opportunity Evaluation
This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, soci...
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| Other Authors: | , |
| Format: | Article |
| Language: | English |
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Journal of Entrepreneurship
2019 March
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| Subjects: | |
| Online Access: | http://library.ediindia.ac.in:8181/xmlui/handle/123456789/7796 |
| Summary: | This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, social capital relatedness and dispositional regulatory focus will have an impact on evaluation decisions. The study contributes to the extant research on opportunity evaluation by examining how entrepreneurs evaluate opportunities and by providing an integrative framework for the field of entrepreneurship. |
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| Physical Description: | 35-67p. |