A Social Cognitive Perspective on Opportunity Evaluation

This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, soci...

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Bibliographic Details
Main Author: Kushev, Trayan
Other Authors: Ahuja, Manju K., Carter, Robert E.
Format: Article
Language:English
Published: Journal of Entrepreneurship 2019 March
Subjects:
opportunity evaluation
social cognitive theory
social capital relatedness
regulatory focus
Online Access:http://library.ediindia.ac.in:8181/xmlui/handle/123456789/7796
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245 |a A Social Cognitive Perspective on Opportunity Evaluation 
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520 |a This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, social capital relatedness and dispositional regulatory focus will have an impact on evaluation decisions. The study contributes to the extant research on opportunity evaluation by examining how entrepreneurs evaluate opportunities and by providing an integrative framework for the field of entrepreneurship. 
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650 |a social cognitive theory 
650 |a social capital relatedness 
650 |a regulatory focus 
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700 |a Carter, Robert E. 
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