A Social Cognitive Perspective on Opportunity Evaluation

This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, soci...

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Bibliographic Details
Main Author: Kushev, Trayan
Other Authors: Ahuja, Manju K., Carter, Robert E.
Format: Article
Language:English
Published: Journal of Entrepreneurship 2019 March
Subjects:
opportunity evaluation
social cognitive theory
social capital relatedness
regulatory focus
Online Access:http://library.ediindia.ac.in:8181/xmlui/handle/123456789/7796
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