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A Social Cognitive Perspective on Opportunity Evaluation
This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, soci...
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| Other Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Journal of Entrepreneurship
2019 March
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| Online Access: | http://library.ediindia.ac.in:8181/xmlui/handle/123456789/7796 |