Bibliographic Details
Main Author:	Hollis, Nigel
Format:	Book
Language:	English
Published:	New York Palgrave Macmillan 2008
Subjects:	Marketing Management Global Brand Building Branding Global Brand Brand Value Lasting Brand Brand Management Brand

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Global brand strategy: world-wise marketing in the age of branding
by: Steenkamp, Jan-Benedict
Published: (2017)

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How global brands compete
by: Holt, Douglas B

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Global Brands
by: O'Keefe, Brian
Published: (2001)

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Brand avatar translating virtual world branding into real world success
by: Mesa, Alycia De
Published: (2009)

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Marketing and branding the Indian scenario
by: Ramesh Kumar, S
Published: (2007)

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Marketing and branding the Indian scenario
by: Ramesh Kumar, S
Published: (2007)

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Brands and branding
by: Clifton, Rita
Published: (2004)

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The Definitive book of branding
by: Kompella, Kartikeya (Ed.)
Published: (2014)

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Global brand integrity management how to protect your product in today's competitive environment
by: Post, Richard S
Published: (2008)

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How to create a kick ass brand: give your business a world identity
by: Tyreman, David
Published: (2017)

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What's in a brand? building brand equity through advertising
by: Jones, John Philip
Published: (2003)

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Brand admiration: building a business people love
by: Park, C Whan
Published: (2016)

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Strategic brand management creating and sustaining brand equity long term
by: Kapferer, Jean-Noel
Published: (2007)

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Strategic brand management creating and sustaining brand equity long term
by: Kapferer, Jean-Noel
Published: (2003)

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Brand simple how the best brands keep it simple and succeed
by: Adamson, Allen P
Published: (2006)

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Branding in a competitive market place
by: Baisya, Rajat K
Published: (2013)

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Brand busters 7 common mistakes marketers make lessons from the world of technical and scientific products
by: Wirthwien, Chis
Published: (2010)

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Branding a practical guide to planning your strategy
by: Randall, Geoffrey
Published: (2004)

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Kellogg on branding
by: Tybout, Alice M (Ed.)
Published: (2005)

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Building strong brands
by: David

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Brand switch
by: Kapoor, Jagdeep
Published: (2004)

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Asian brand strategy: building and sustaining strong global brands in Asia
by: Roll, Martin
Published: (2015)

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Brand meaning: meaning, myth and mystique in today's brand
by: Batey, Mark
Published: (2016)

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The On-demand brand 10 rules for digital marketing success in an anytime, everywhere world
by: Mathieson, Rick
Published: (2010)

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Building brand value five steps to building powerful brands
by: Parameswaran, M G
Published: (2006)

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Become the brand of choice
by: Hartman, Jason
Published: (2009)

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Brand management text and cases
by: Mathur, U C
Published: (2006)

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Brand avatar : translating virtual world branding into real world success
by: De Mesa, Alycia.
Published: (2009)

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Brand management: research, theory and practic
by: Heding, Tilde
Published: (2016)

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Creating the Brand Experience
by: Sangameshwaran, Prasad
Published: (2003)

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Contemporary brand management
by: Johansson, Johny K
Published: (2015)

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Creating success: understanding brands
by: Cheverton, Peter
Published: (2006)

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Primal branding create zealots for your brand, your companya nd your future
by: Hanlon, Patrick
Published: (2006)

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18 brand Astras using brand abilities as weapons for CRISP brand building
by: Kapoor, Jagdeep
Published: (2003)

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The Global Brand Face-Off
by: Raman, Anand P
Published: (2003)

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Separation of brand equity and brand value
by: Tiwari, Munish Kumar
Published: (2010)

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Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)

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Brand building the new survival mantra
by: Garg, G P (Ed.)
Published: (2003)

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Positioning the brand: an inside-out approach
by: Riezebos, Rik
Published: (2017)

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Global marketing teams
by: Kiessling, Timothy S
Published: (2006)

The Global brand how to creat and develop lasting brandvalue in the world market

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